Privacy By Design

Ensuring your business security and compliance from the beginning
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Privacy by Design is a framework where you apply privacy and data protection controls to products, services, and all business practices from the outset.

Implementing privacy policies and security features during the creation stages of a SaaS product shows an understanding of the value of personal information both to your investors and consumers.

Apex Privacy by Design Methodology

Whether you need to implement Privacy by Design in a single product, service, project, department, or for the whole business, Apex offers your company a team of specialists who will:
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The seven principles of Privacy by Design and its benefits

1. Proactive not reactive; preventative not remedial

The Privacy by Design approach recognizes the benefits of proactively adopting privacy practices early and consistently. It aims to prevent data incidents from occurring in the first place instead of rushing to put out fires when they occur.

2.Privacy as the default setting

To ensure that products or services launched are received well by the user, privacy is built into systems by default so the user isn’t required to take any sort of action to protect their privacy. The purpose of the data collected i.e. its use, retention, and disclosure limitation is also made clear to the consumer so there are no surprises.

3. Privacy embedded into the design

Privacy should be a core component of your system’s functionality – not an add-on. Ensuring it is embedded into the information architecture from the outset will save time and confusion down the line.

4. Full functionality – positive-sum, not zero-sum

Full functionality demonstrates that it is possible to accommodate, sometimes opposing objectives, such as privacy vs. functionality or privacy vs. security in a positive-sum manner without having to make trade-offs.

5. End-to-end security

Privacy by Design, having been embedded into the system prior to information being collected, ensures security throughout the entire lifecycle of the data involved.

6. Visibility and transparency

Visibility and transparency are essential to establishing accountability and buy-in. Privacy standards must remain visible and transparent to both users and providers to ensure best practice and cultivate trust.

7. Respect for user privacy

Above all, Privacy by Design requires designers and operators to create user-centric systems by offering strong privacy defaults, granular privacy options and clear privacy notices. Consent, accuracy, access, and compliance are key in achieving business growth and recognition and help build a relationship of trust with your consumers.

Case Study


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Client Testimonial

I really appreciate the level of support and personalization in their customer service. They’ve truly been a great partner. They’re in tune with our needs and skillfully adapt to meet our requests, even when we deviate from the initial scope of the project.
Kevin Michaels-Kim
Co-founder, Merakoi

Frequently Asked Questions:

Privacy by Design can be applied to every business but is particularly important for businesses who control data and fall under the scope of GDPR. The GDPR requires privacy features to be reasonable and appropriate to both the processes you use and the data you collect.

Book a free consultation today to know more about how we can help you achieve full compliance